Sunday, March 5, 2017

New York Toy Fair 2017

Interesting points about the latest trend in the toy industry. The sense of a stronger infusion between the digital interactions with games and activities and the physical toys. The coined term is "Physital".

Physital: combination of physical and digital
Also in 2017 is about theatrical entertainment: mixing movies, IP's and toys.

More details in this video:

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